Villa websites that turn lookers into direct bookings

Love of Salt builds fast, beautiful websites for villas and vacation rentals in the U.S. Virgin Islands and the Caribbean, with booking, calendar sync, and guest messaging built in.

Sound familiar?

Great villas lose bookings every week to platform fees, slow websites, and guest messages that slip through the cracks.

Paying platform fees on every stay

Airbnb and VRBO take a cut of every booking, and guests who loved your villa have no easy way to book you directly next time.

A website that doesn't sell the stay

Slow pages, small photos, and no clear "Book now" button send guests right back to the listing sites.

Calendars and messages out of sync

Double bookings, copy-and-paste replies, and forgotten check-in details eat your time and put your reviews at risk.

Here's how we fix it

Direct booking on your own site

We connect a booking engine to your website so guests can check dates, book, and pay you directly, while your Airbnb and VRBO listings keep running.

A site built to sell the view

Photo-first, mobile-first pages that load fast, with rates, amenities, and a "Book now" button on every page.

Automation that runs the back office

One calendar synced across every platform, plus confirmations, pre-arrival details, and review requests that send themselves.

What's included

Online booking

Mobile-first design

Local SEO

Social & Pinterest auto-posting

Automated follow-ups

Hosting & maintenance

What changes for you

More direct bookings

Keep more of every stay instead of paying platform fees

No more double bookings

One calendar, synced everywhere you list

Hours back every week

Guest messages that send themselves

How we work

Discover

Goals, audience, and what you have today

Design

Layout and look, approved before we build.

Build

Pages, booking, and integrations set up.

Launch

Go live, then hosting and ongoing upkeep.

Ready to take more bookings direct?

Free consult · Serving the USVI and the Caribbean

Frequently asked questions

Can I keep my Airbnb and VRBO listings?

Yes. Your website works alongside them. We sync your calendars so a booking on any platform blocks those dates everywhere, and your website becomes the place repeat guests book direct.

Which booking software do you work with?

We’ve built villa sites with Lodgify, and we can work with most major vacation rental booking tools. If you already use one, we’ll confirm it fits during your free consult.

How long does a villa website take?

Most villa websites launch within 2 weeks, depending on how many pages you need and whether your photos and descriptions are ready.

Do you only work with properties in St. Thomas?

We’re based in the U.S. Virgin Islands and work with villas and vacation rentals across the U.S. Virgin Islands and the wider Caribbean. Everything can be done remotely.

What happens after my site launches?

You can hand it off to us. We offer hosting and maintenance, including updates, backups, and keeping your booking setup running. Or we’ll walk you through managing it yourself.