Built in the islands. Built to book.

Websites built to fill your calendar

Most of your customers meet you on a small screen — planning from the mainland, standing on a dock between excursions, or searching from a beach chair with one bar of signal. Your website has a few seconds to answer their questions and make it easy to book, call, or ask. That’s what we build for: sites designed around how people actually find and choose island businesses, with a clear path to your booking system or inquiry form on every page.

We’re based in the Virgin Islands, so we know the details a generic agency misses. — seasonal swings, cruise-day traffic, guests comparing you against three other operators, and booking platforms that don’t always play well together. And because we also run hosting and infrastructure, your site stays fast and online after launch. One partner, from first design to ongoing care.

The goal isn’t a website that just looks good. It’s more of the right inquiries and bookings, with less back-and-forth to get there.

Built in the Virgin Islands, for how island businesses actually work

Most web agencies build for a generic customer on a fast home connection in a mainland US time zone. Caribbean tourism businesses don’t operate that way, and their websites shouldn’t either. Here’s the local context that shapes every site we build.

Jun 1 – Nov 30

Tourism runs on a calendar

Visitor demand peaks from mid-December through April, and hurricane season runs June 1 to November 30. We time launches so your site is ready before peak season, and set it up so you can update rates, closures, and storm notices yourself.

Mobile-first

Visitors are on phones

Cruise passengers in port and guests on hotel or villa Wi-Fi are usually searching from a phone on a slow connection. We build for that first, with lightweight images, fast CDN delivery, and call and booking buttons within thumb’s reach.

ZIP 008xx · AST, no DST

Island details tools get wrong

Many checkout plugins leave the Virgin Islands out of their state lists, even though USVI ZIP codes start with 008. The territory also skips daylight saving time, which throws off booking calendars set to Eastern Time. We test for both before launch.

Hosted off-island

Stays online when the island isn't

Hurricanes Irma and Maria knocked out power and communications across the territory in 2017. Our sites are hosted off-island with a CDN and offsite backups, so mainland customers can still find and book you during local outages.

Love of Salt founder near the harbor in St. Thomas, USVI, offering Caribbean web design consultations

What this means for you: a developer who’s in your time zone, can visit your property in person, and has a background in infrastructure and release engineering

What's included

  • Custom design (no generic templates)
  • Mobile-first, fully responsive builds
  • Booking/checkout integration where relevant
  • Basic on-page SEO setup at launch
  • Hosting and domain setup guidance
  • 30 days of post-launch support

Villa

Booking calendars and property pages that win direct stays.

Hotels

Direct booking built in, with room pages that sell.

Restaurants

Phone-friendly menus, current hours, and online reservations.

Tour Operators

Live availability and clear trip details for every guest.

Charters

Fleet pages, online deposits, and trip prep that runs itself.

Wellness

Online booking, memberships, and reminders that cut no-shows.

how it works

  1. Discovery — We learn your business, your customers, and what “success” looks like for the site
  2. Design — Mockups built and revised with your feedback
  3. Build — Full development, testing across devices
  4. Launch — Go-live, plus SEO basics configured (titles, meta, sitemap)
  5. Support — 30 days of fixes/tweaks included post-launch

Recent work

Sailfish Villa 
A custom website for a private beachfront retreat on St. Thomas — built to convert browsers into bookings, with integrated guest reviews and a design that matches the property’s luxury feel.

A private beachfront retreat, brought to life online.
Sailfish Villa about page built by Love of Salt, a Caribbean web design studio
Where five-star reviews meet an unforgettable first impression.

faqs

How long does a website take to build?

It depends on scope, but most projects take 1–2 weeks for smaller builds and longer for anything with e-commerce or custom booking flows. We’ll give you a realistic timeline once we know what you need.

We offer ongoing maintenance plans for a monthly fee, covering updates, backups, and site health so you don’t have to think about it.

Absolutely — we can work with your current domain and hosting, or help you migrate to a setup that better fits your site’s needs.

Definitely — from simple product catalogs to full checkout and delivery/pickup options, we build e-commerce sites suited to your business.

Not necessarily — while our focus is travel, wellness, and hospitality brands in the Caribbean, we take on clients outside the region as well. If your project fits, location isn’t a barrier.

In short, yes — as a software engineer, I can build almost anything, from simple tools to full custom applications. That said, an app isn’t always the right answer, and part of the process is figuring out whether you actually need one, or something simpler (or more robust) instead.

Most businesses think they need an app when a well-built website or automation tool would solve the problem faster and cheaper. We’ll talk through what you’re actually trying to accomplish first, then recommend the right solution — even if that means talking you out of an app.

That’s common, and it’s fine — many projects are a mix. Tell us what you’re trying to solve, and we’ll figure out the right combination of tools to get you there.

Not sure which service fits?

Send a quick message and I’ll help you figure it out — no obligation.